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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextTextSeries: The Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, 2002.Edition: 5th edDescription: xvii, 549 p. : ill ; 26 cmISBN:
  • 013091360X
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Includes bibliographical references and index.

MARK936

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