Rossiter, John R.
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman. - Frenchs Forest, N.S.W. : Prentice Hall, 2005. - xviii, 500 p. : ill ; 25 cm.
Includes index. Includes bibliographical references.
1741032695 92.95
Communication in marketing.
Positioning (Advertising)
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman. - Frenchs Forest, N.S.W. : Prentice Hall, 2005. - xviii, 500 p. : ill ; 25 cm.
Includes index. Includes bibliographical references.
1741032695 92.95
Communication in marketing.
Positioning (Advertising)