| 000 -LEADER |
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| fixed length control field |
00719cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
051214s2005 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1741032695 |
| Terms of availability |
92.95 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094615.0 |
| CONTROL NUMBER |
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| control field |
28567 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Rossiter, John R. |
| TITLE STATEMENT |
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| Title |
Marketing communications : |
| Remainder of title |
theory and applications / |
| Statement of responsibility, etc |
John R. Rossiter and Steven Bellman. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Frenchs Forest, N.S.W. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2005. |
| PHYSICAL DESCRIPTION |
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| Extent |
xviii, 500 p. : |
| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
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| General note |
Includes index. Includes bibliographical references. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK333 MARK940 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Communication in marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Positioning (Advertising) |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Bellman, Steven. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |