Harris, Thomas L., 1931-
The marketers guide to public relations in the 21st century / The marketers guide to public relations in the twenty first century Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler. - Mason, Ohio : Texere, 2006. - viii, 287 p. : ; ill., ;. 24 cm. :
Rev. ed. of: The marketers guide to public relations : how todays top companies are using the new PR to gain a competitive edge. 1991.
Includes bibliographical references (p. 273-277) and index.
0324312105 $25.17
Corporations--Public relations.
Marketing--Management.
Public relations.
The marketers guide to public relations in the 21st century / The marketers guide to public relations in the twenty first century Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler. - Mason, Ohio : Texere, 2006. - viii, 287 p. : ; ill., ;. 24 cm. :
Rev. ed. of: The marketers guide to public relations : how todays top companies are using the new PR to gain a competitive edge. 1991.
Includes bibliographical references (p. 273-277) and index.
0324312105 $25.17
Corporations--Public relations.
Marketing--Management.
Public relations.