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| fixed length control field |
01094cam a2200277u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060629s2006 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0324312105 |
| Terms of availability |
$25.17 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094656.0 |
| CONTROL NUMBER |
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| control field |
29041 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, Thomas L., |
| Dates associated with a name |
1931- |
| TITLE STATEMENT |
|---|
| Title |
The marketers guide to public relations in the 21st century / |
| Statement of responsibility, etc |
Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
The marketers guide to public relations in the twenty first century |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mason, Ohio : |
| Name of publisher, distributor, etc |
Texere, |
| Date of publication, distribution, etc |
2006. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 287 p. : ; |
| Dimensions |
24 cm. : |
| Other physical details |
ill., ;. |
| GENERAL NOTE |
|---|
| General note |
Rev. ed. of: The marketers guide to public relations : how todays top companies are using the new PR to gain a competitive edge. 1991. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Includes bibliographical references (p. 273-277) and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Public relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Whalen, Patricia T. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, Thomas L., |
| Dates associated with a name |
1931- |
| ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Marketers guide to public relations |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |