The marketers guide to public relations in the 21st century /
By: Harris, Thomas L
Title By: Whalen, Patricia T | Harris, Thomas L | Marketers guide to public relations
Material type: BookPublisher: Mason, Ohio : Texere, 2006.Description: viii, 287 p. : ; 24 cm. : ill.ISBN: 0324312105Other title: The marketers guide to public relations in the twenty first century.Subject(s): Corporations -- Public relations | Marketing -- Management | Public relationsItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.222 HA MA (Browse shelf) | Available | T0027562 |
Total holds: 0
Rev. ed. of: The marketers guide to public relations : how todays top companies are using the new PR to gain a competitive edge. 1991.
Includes bibliographical references (p. 273-277) and index.