Wood, Marian Burk.
Marketing planning : principles into practice / Marian Burk Wood. - Harlow : Prentice Hall, 2004. - xxii, 379 p. : ill. ; + CD-Rom ; 25 cm.
1 CD-ROM. Formerly CIP. Uk. Includes bibliographical references and index.
"Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic.".
0131968661
Marketing--Management.
Marketing planning : principles into practice / Marian Burk Wood. - Harlow : Prentice Hall, 2004. - xxii, 379 p. : ill. ; + CD-Rom ; 25 cm.
1 CD-ROM. Formerly CIP. Uk. Includes bibliographical references and index.
"Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic.".
0131968661
Marketing--Management.