| 000 -LEADER |
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| fixed length control field |
00793cam a2200217u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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070108s2004 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0131968661 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094725.0 |
| CONTROL NUMBER |
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29325 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wood, Marian Burk. |
| TITLE STATEMENT |
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| Title |
Marketing planning : |
| Remainder of title |
principles into practice / |
| Statement of responsibility, etc |
Marian Burk Wood. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxii, 379 p. : |
| Other physical details |
ill. ; + CD-Rom ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
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| General note |
1 CD-ROM. Formerly CIP. Uk. Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
"Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic.". |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK344 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |