Marketing planning : principles into practice /
By: Wood, Marian Burk
Material type:
BookPublisher: Harlow : Prentice Hall, 2004.Description: xxii, 379 p. : ill. ; + CD-Rom ; 25 cm.ISBN: 0131968661Program: MARK344Subject(s): Marketing -- Management
Summary:
"Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic.".
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 WO MA (Browse shelf) | Available | T0028911 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 WO MA (Browse shelf) | Available | T0028912 |
Total holds: 0
1 CD-ROM. Formerly CIP. Uk. Includes bibliographical references and index.
"Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic.".
MARK344