Aaker, David A.

Strategic marketing management / David A. Aaker. - 7th ed. - Hoboken, NJ : John Wiley, c2005. - xii, 356 p. : ill ; 23 cm.

Includes index.



0471484261 (pbk.)

2004042209


Marketing--Management.

HF5415.13 / .A23 2005

658.8

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