| 000 -LEADER |
|---|
| fixed length control field |
00699cam a22002654a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040220s2005 nyua 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004042209 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471484261 (pbk.) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.A23 2005 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093140.0 |
| CONTROL NUMBER |
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| control field |
18747 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| TITLE STATEMENT |
|---|
| Title |
Strategic marketing management / |
| Statement of responsibility, etc |
David A. Aaker. |
| EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
John Wiley, |
| Date of publication, distribution, etc |
c2005. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 356 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK344 MARK935 MGMT218 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |