Strategic marketing management / (Record no. 1256)

MARC details
000 -LEADER
fixed length control field 00699cam a22002654a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040220s2005 nyua 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004042209
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471484261 (pbk.)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .A23 2005
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093140.0
CONTROL NUMBER
control field 18747
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
TITLE STATEMENT
Title Strategic marketing management /
Statement of responsibility, etc. David A. Aaker.
EDITION STATEMENT
Edition statement 7th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. c2005.
PHYSICAL DESCRIPTION
Extent xii, 356 p. :
Other physical details ill ;
Dimensions 23 cm.
GENERAL NOTE
General note Includes index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK344 MARK935 MGMT218
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 AA ST T0020420 72.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 04/09/2004 COOP 72.95