Strategic marketing management / (Record no. 1256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00699cam a22002654a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040220s2005 nyua 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004042209 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471484261 (pbk.) |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .A23 2005 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126093140.0 |
| CONTROL NUMBER | |
| control field | 18747 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| TITLE STATEMENT | |
| Title | Strategic marketing management / |
| Statement of responsibility, etc | David A. Aaker. |
| EDITION STATEMENT | |
| Edition statement | 7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, NJ : |
| Name of publisher, distributor, etc | John Wiley, |
| Date of publication, distribution, etc | c2005. |
| PHYSICAL DESCRIPTION | |
| Extent | xii, 356 p. : |
| Other physical details | ill ; |
| Dimensions | 23 cm. |
| GENERAL NOTE | |
| General note | Includes index. |
| STUDY PROGRAM INFORMATION NOTE | |
| Program name | MARK344 MARK935 MGMT218 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2004-09-04 | COOP | 658.8 AA ST | T0020420 | 2017-01-26 | 72.95 | 2017-01-26 | REGULAR |