Lovelock, Christopher H.
Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker. - 4th ed. - Frenchs Forest, N.S.W. : Prentice Hall, 2007. - xiii, 608 p. :. ill., ports ; 25 cm.
Includes index.
9780733986789
Service industries--Marketing.--Australia
Service industries--Marketing.--New Zealand
Service industries--Marketing.--Pacific Area
Customer services--Marketing.--Australia
Customer services--Marketing.--New Zealand
Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker. - 4th ed. - Frenchs Forest, N.S.W. : Prentice Hall, 2007. - xiii, 608 p. :. ill., ports ; 25 cm.
Includes index.
9780733986789
Service industries--Marketing.--Australia
Service industries--Marketing.--New Zealand
Service industries--Marketing.--Pacific Area
Customer services--Marketing.--Australia
Customer services--Marketing.--New Zealand