| 000 -LEADER |
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| fixed length control field |
00978cam a2200289u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080817s2007 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780733986789 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094918.0 |
| CONTROL NUMBER |
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| control field |
30644 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lovelock, Christopher H. |
| TITLE STATEMENT |
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| Title |
Services marketing : |
| Remainder of title |
an Asia-Pacific and Australian perspective / |
| Statement of responsibility, etc |
Christopher Lovelock, Paul Patterson, Rhett Walker. |
| EDITION STATEMENT |
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| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Frenchs Forest, N.S.W. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2007. |
| PHYSICAL DESCRIPTION |
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| Other physical details |
ill., ports ; |
| Dimensions |
25 cm. |
| Extent |
xiii, 608 p. :. |
| GENERAL NOTE |
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| General note |
Includes index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK938 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Service industries |
| Geographic subdivision |
Australia |
| General subdivision |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Service industries |
| Geographic subdivision |
New Zealand |
| General subdivision |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Service industries |
| Geographic subdivision |
Pacific Area |
| General subdivision |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer services |
| Geographic subdivision |
Australia |
| General subdivision |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services |
| Geographic subdivision |
New Zealand |
| General subdivision |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Patterson, Paul. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Walker, Rhett H. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |