Services marketing : an Asia-Pacific and Australian perspective /
By: Lovelock, Christopher H
Title By: Patterson, Paul | Walker, Rhett H
Material type:
BookPublisher: Frenchs Forest, N.S.W. : Prentice Hall, 2007.Edition: 4th ed.Description: ill., ports ; 25 cm. xiii, 608 p.ISBN: 9780733986789Program: MARK938Subject(s): Service industries -- Australia -- Marketing | Service industries -- New Zealand -- Marketing | Service industries -- Pacific Area -- Marketing | Customer services -- Australia -- Marketing | Customer services -- New Zealand -- Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO SE (Browse shelf) | Available | T0033828 |
Total holds: 0
Includes index.
MARK938