Walker, Orville C.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr, John W. Mullins. - 6th ed. - Boston : McGraw-Hill, c2008. - xx, 346 p. :. ill ; 25 cm.
Includes bibliographical references and index.
9780071263917
Marketing--Management.
Strategic planning.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr, John W. Mullins. - 6th ed. - Boston : McGraw-Hill, c2008. - xx, 346 p. :. ill ; 25 cm.
Includes bibliographical references and index.
9780071263917
Marketing--Management.
Strategic planning.