Marketing strategy : a decision-focused approach /
By: Walker, Orville C
Title By: Mullins, John W
Material type:
BookPublisher: Boston : McGraw-Hill, c2008.Edition: 6th ed.Description: ill ; 25 cm. xx, 346 p.ISBN: 9780071263917Program: MARK935Subject(s): Marketing -- Management | Strategic planning
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WA MA (Browse shelf) | Available | T0034071 |
Total holds: 0
Includes bibliographical references and index.
MARK935