| 000 -LEADER |
|---|
| fixed length control field |
00695cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080827s2008 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071263917 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126094923.0 |
| CONTROL NUMBER |
|---|
| control field |
30719 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| TITLE STATEMENT |
|---|
| Title |
Marketing strategy : |
| Remainder of title |
a decision-focused approach / |
| Statement of responsibility, etc |
Orville C. Walker Jr, John W. Mullins. |
| EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
|---|
| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| Extent |
xx, 346 p. :. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK935 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullins, John W. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |