Marketing strategy : (Record no. 12824)
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000 -LEADER | |
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fixed length control field | 00695cam a2200241u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 080827s2008 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071263917 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126094923.0 |
CONTROL NUMBER | |
control field | 30719 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Walker, Orville C. |
TITLE STATEMENT | |
Title | Marketing strategy : |
Remainder of title | a decision-focused approach / |
Statement of responsibility, etc. | Orville C. Walker Jr, John W. Mullins. |
EDITION STATEMENT | |
Edition statement | 6th ed. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | c2008. |
PHYSICAL DESCRIPTION | |
Other physical details | ill ; |
Dimensions | 25 cm. |
Extent | xx, 346 p. :. |
GENERAL NOTE | |
General note | Includes bibliographical references and index. |
STUDY PROGRAM INFORMATION NOTE | |
Program name | MARK935 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning. |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Mullins, John W. |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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26/01/2017 | 658.802 WA MA | T0034071 | 38.94 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 27/08/2008 | AMAUK | 38.94 |