Marketing strategy : (Record no. 12824)

MARC details
000 -LEADER
fixed length control field 00695cam a2200241u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080827s2008 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263917
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094923.0
CONTROL NUMBER
control field 30719
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach /
Statement of responsibility, etc. Orville C. Walker Jr, John W. Mullins.
EDITION STATEMENT
Edition statement 6th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2008.
PHYSICAL DESCRIPTION
Other physical details ill ;
Dimensions 25 cm.
Extent xx, 346 p. :.
GENERAL NOTE
General note Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK935
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.802 WA MA T0034071 38.94 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 27/08/2008 AMAUK 38.94