Zikmund, William G.
Essentials of marketing research / William G. Zikmund. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2007. - xvii, 414 p. : ill ; 28 cm.
Includes bibliographical references and index.
9780324548273
Marketing research.
Essentials of marketing research / William G. Zikmund. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2007. - xvii, 414 p. : ill ; 28 cm.
Includes bibliographical references and index.
9780324548273
Marketing research.