Essentials of marketing research / (Record no. 13188)
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000 -LEADER | |
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fixed length control field | 00580cam a2200205u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 080309s2007 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780324548273 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126094956.0 |
CONTROL NUMBER | |
control field | 31093 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Zikmund, William G. |
TITLE STATEMENT | |
Title | Essentials of marketing research / |
Statement of responsibility, etc. | William G. Zikmund. |
EDITION STATEMENT | |
Edition statement | 3rd ed. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Mason, Ohio : |
Name of publisher, distributor, etc. | Thomson/South-Western, |
Date of publication, distribution, etc. | c2007. |
PHYSICAL DESCRIPTION | |
Extent | xvii, 414 p. : |
Other physical details | ill ; |
Dimensions | 28 cm. |
GENERAL NOTE | |
General note | Includes bibliographical references and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Total checkouts | Total renewals | Full call number | Barcode | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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10/11/2022 | 2 | 1 | 658.8 ZI ES | T0035292 | 22/10/2022 | 42.74 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 18/02/2009 | AMAUK | 42.74 |