Essentials of marketing research / (Record no. 13188)

MARC details
000 -LEADER
fixed length control field 00580cam a2200205u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080309s2007 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324548273
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094956.0
CONTROL NUMBER
control field 31093
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc. William G. Zikmund.
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, Ohio :
Name of publisher, distributor, etc. Thomson/South-Western,
Date of publication, distribution, etc. c2007.
PHYSICAL DESCRIPTION
Extent xvii, 414 p. :
Other physical details ill ;
Dimensions 28 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
10/11/2022 2 1 658.8 ZI ES T0035292 22/10/2022 42.74 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 18/02/2009 AMAUK 42.74