000 -LEADER |
fixed length control field |
00580cam a2200205u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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080309s2007 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780324548273 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126094956.0 |
CONTROL NUMBER |
control field |
31093 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Zikmund, William G. |
TITLE STATEMENT |
Title |
Essentials of marketing research / |
Statement of responsibility, etc |
William G. Zikmund. |
EDITION STATEMENT |
Edition statement |
3rd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Mason, Ohio : |
Name of publisher, distributor, etc |
Thomson/South-Western, |
Date of publication, distribution, etc |
c2007. |
PHYSICAL DESCRIPTION |
Extent |
xvii, 414 p. : |
Other physical details |
ill ; |
Dimensions |
28 cm. |
GENERAL NOTE |
General note |
Includes bibliographical references and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |