Kerin, Roger A.
Marketing : the core / Roger A. Kerin ... [et al.]. - North Ryde, N.S.W. : McGraw Hill Education, c2008. - xxviii, 404 p. , [8] p. of perforated cards : col. ill ; 26 cm.
It examines the basic concepts essential to an introductory marketing course. Includes index. 'Regional adaptation' of the US 2nd ed. published Boston, Mass. : McGraw-Hill/Irwin, c2007. Chief Australian author is John McDonnell.
9780074716182
Marketing.
Marketing : the core / Roger A. Kerin ... [et al.]. - North Ryde, N.S.W. : McGraw Hill Education, c2008. - xxviii, 404 p. , [8] p. of perforated cards : col. ill ; 26 cm.
It examines the basic concepts essential to an introductory marketing course. Includes index. 'Regional adaptation' of the US 2nd ed. published Boston, Mass. : McGraw-Hill/Irwin, c2007. Chief Australian author is John McDonnell.
9780074716182
Marketing.