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00928cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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090317s2008 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780074716182 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095010.0 |
| CONTROL NUMBER |
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31308 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kerin, Roger A. |
| TITLE STATEMENT |
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| Title |
Marketing : |
| Remainder of title |
the core / |
| Statement of responsibility, etc |
Roger A. Kerin ... [et al.]. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
North Ryde, N.S.W. : |
| Name of publisher, distributor, etc |
McGraw Hill Education, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxviii, 404 p. , [8] p. of perforated cards : |
| Other physical details |
col. ill ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
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| General note |
It examines the basic concepts essential to an introductory marketing course. Includes index. 'Regional adaptation' of the US 2nd ed. published Boston, Mass. : McGraw-Hill/Irwin, c2007. Chief Australian author is John McDonnell. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
McDonnell, John. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Meyrick, Julin D. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Rod, Michel. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Garrett, Tony. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Rugimbana, Robert. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |