Marketing : the core /
By: Kerin, Roger A
Title By: McDonnell, John | Meyrick, Julin D | Rod, Michel | Garrett, Tony | Rugimbana, Robert
Material type:
BookPublisher: North Ryde, N.S.W. : McGraw Hill Education, c2008.Description: xxviii, 404 p. , [8] p. of perforated cards : col. ill ; 26 cm.ISBN: 9780074716182Subject(s): Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KE MA (Browse shelf) | Available | T0035746 |
Total holds: 0
It examines the basic concepts essential to an introductory marketing course. Includes index. 'Regional adaptation' of the US 2nd ed. published Boston, Mass. : McGraw-Hill/Irwin, c2007. Chief Australian author is John McDonnell.