UOWD Library

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Reichheld, Frederick F.

Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld. - Boston : Harvard Business School Press, c2001. - xiii, 213 p. : ill ; 24 cm.

Includes bibliographical references and index.

ISBN: 1578512050 (alk. paper)

LCCN: 2001024195

Subjects--Topical Terms:
Customer loyalty.
Customer relations.
Employee loyalty.
Leadership.

LC Class. No.: HF5415.525 / .R45 2001

Dewey Class. No.: 658.8/12