Jain, Subhash C., 1942-
Marketing planning and strategy / Subhash C. Jain, George T. Haley. - 8th ed. - Mason, Ohio : Cengage Learning, c2009. - xvii, 643 p. : ill., maps ; 29 cm.
Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes.
Pt. I. Introduction. 1. Marketing and the concept of planning and strategy -- 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal -- 4. Understanding competition -- 5. Focusing on the customer -- 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses -- 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection -- 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure -- 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies -- 14. Product strategies -- 15. Pricing strategies -- 16. Distribution strategies -- 17. Promotion strategies -- 18. Global market strategies.
9781426639074
Marketing--Management.
Marketing--Planning.
0
Marketing planning and strategy / Subhash C. Jain, George T. Haley. - 8th ed. - Mason, Ohio : Cengage Learning, c2009. - xvii, 643 p. : ill., maps ; 29 cm.
Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes.
Pt. I. Introduction. 1. Marketing and the concept of planning and strategy -- 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal -- 4. Understanding competition -- 5. Focusing on the customer -- 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses -- 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection -- 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure -- 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies -- 14. Product strategies -- 15. Pricing strategies -- 16. Distribution strategies -- 17. Promotion strategies -- 18. Global market strategies.
9781426639074
Marketing--Management.
Marketing--Planning.
0