Marketing planning and strategy /
Jain, Subhash C., 1942-
Marketing planning and strategy / Subhash C. Jain, George T. Haley. - 8th ed. - Mason, Ohio : Cengage Learning, c2009. - xvii, 643 p. : ill., maps ; 29 cm.
Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes.
9781426639074
Marketing--Management.
Marketing--Planning.
0
Marketing planning and strategy / Subhash C. Jain, George T. Haley. - 8th ed. - Mason, Ohio : Cengage Learning, c2009. - xvii, 643 p. : ill., maps ; 29 cm.
Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes.
9781426639074
Marketing--Management.
Marketing--Planning.
0