Marketing planning and strategy / (Record no. 13643)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781426639074
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 0
MAIN ENTRY--PERSONAL NAME
Authors Jain, Subhash C.,
Dates 1942-
TITLE STATEMENT
Title Marketing planning and strategy /
Statement of responsibility, etc Subhash C. Jain, George T. Haley.
EDITION STATEMENT
Edition 8th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Mason, Ohio :
Publisher Cengage Learning,
Date c2009.
PHYSICAL DESCRIPTION
Extent xvii, 643 p. :
Other Details ill., maps ;
Size 29 cm.
GENERAL NOTE
General note Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes.
CONTENTS
Contents Pt. I. Introduction. 1. Marketing and the concept of planning and strategy -- 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal -- 4. Understanding competition -- 5. Focusing on the customer -- 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses -- 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection -- 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure -- 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies -- 14. Product strategies -- 15. Pricing strategies -- 16. Distribution strategies -- 17. Promotion strategies -- 18. Global market strategies.
STUDY PROGRAM
Program name MARK935 MARK922 TBS904 MARK344,TBS982, MARK904
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Planning.
ADDED ENTRY
Name Haley, George T.
MAIN ENTRY--PERSONAL NAME
-- 9157
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 9160
ADDED ENTRY
-- 9161
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Total Renewals Date last borrowed
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2009-06-10 AMAUS 658.802 JA MA T0036548 2017-01-26 90.00 2017-01-26 REGULAR      
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2010-09-28 AMAUS 658.802 JA MA T0039934 2020-12-17 97.67 2017-01-26 REGULAR 3 8 2020-09-20

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