Marketing planning and strategy / (Record no. 13643)
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ISBN | |
---|---|
International Standard Book Number | 9781426639074 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Call number | 0 |
MAIN ENTRY--PERSONAL AUTHOR | |
Authors | Jain, Subhash C., |
Dates | 1942- |
TITLE STATEMENT | |
Title | Marketing planning and strategy / |
Statement of responsibility, etc. | Subhash C. Jain, George T. Haley. |
EDITION STATEMENT | |
Edition statement | 8th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Mason, Ohio : |
Publisher | Cengage Learning, |
Date | c2009. |
PHYSICAL DESCRIPTION | |
Extent | xvii, 643 p. : |
Other Details | ill., maps ; |
Size | 29 cm. |
GENERAL NOTE | |
General note | Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes. |
STUDY PROGRAM | |
Program name | MARK935 MARK922 TBS904 MARK344,TBS982, MARK904 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing |
General | Management. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing |
General | Planning. |
ADDED ENTRY | |
Personal name | Haley, George T. |
MAIN ENTRY--PERSONAL AUTHOR | |
-- | 9157 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 2 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 9160 |
ADDED ENTRY | |
-- | 9161 |
Date last seen | Total checkouts | Total renewals | Full call number | Barcode | Date last borrowed | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
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12/11/2023 | 1 | 1 | 658.802 JA MA | T0036548 | 22/10/2023 | 90.00 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 10/06/2009 | AMAUS | ||||
01/07/2025 | 9 | 10 | 658.802 JA MA | T0039934 | 23/06/2025 | 97.67 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 28/09/2010 | AMAUS |