Marketing planning and strategy / (Record no. 13643)

MARC details
ISBN
International Standard Book Number 9781426639074
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 0
MAIN ENTRY--PERSONAL AUTHOR
Authors Jain, Subhash C.,
Dates 1942-
TITLE STATEMENT
Title Marketing planning and strategy /
Statement of responsibility, etc. Subhash C. Jain, George T. Haley.
EDITION STATEMENT
Edition statement 8th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Mason, Ohio :
Publisher Cengage Learning,
Date c2009.
PHYSICAL DESCRIPTION
Extent xvii, 643 p. :
Other Details ill., maps ;
Size 29 cm.
GENERAL NOTE
General note Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes.
STUDY PROGRAM
Program name MARK935 MARK922 TBS904 MARK344,TBS982, MARK904
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Planning.
ADDED ENTRY
Personal name Haley, George T.
MAIN ENTRY--PERSONAL AUTHOR
-- 9157
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 9160
ADDED ENTRY
-- 9161
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last borrowed Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
12/11/2023 1 1 658.802 JA MA T0036548 22/10/2023 90.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 10/06/2009 AMAUS
01/07/2025 9 10 658.802 JA MA T0039934 23/06/2025 97.67 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 28/09/2010 AMAUS