INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781426639074 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
0 |
MAIN ENTRY--PERSONAL NAME |
Authors |
Jain, Subhash C., |
Dates |
1942- |
TITLE STATEMENT |
Title |
Marketing planning and strategy / |
Statement of responsibility, etc |
Subhash C. Jain, George T. Haley. |
EDITION STATEMENT |
Edition |
8th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Mason, Ohio : |
Publisher |
Cengage Learning, |
Date |
c2009. |
PHYSICAL DESCRIPTION |
Extent |
xvii, 643 p. : |
Other Details |
ill., maps ; |
Size |
29 cm. |
GENERAL NOTE |
General note |
Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes. |
CONTENTS |
Contents |
Pt. I. Introduction. 1. Marketing and the concept of planning and strategy -- 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal -- 4. Understanding competition -- 5. Focusing on the customer -- 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses -- 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection -- 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure -- 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies -- 14. Product strategies -- 15. Pricing strategies -- 16. Distribution strategies -- 17. Promotion strategies -- 18. Global market strategies. |
STUDY PROGRAM |
Program name |
MARK935 MARK922 TBS904 MARK344,TBS982, MARK904 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing |
General |
Management. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing |
General |
Planning. |
ADDED ENTRY |
Name |
Haley, George T. |
MAIN ENTRY--PERSONAL NAME |
-- |
9157 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
2 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
9160 |
ADDED ENTRY |
-- |
9161 |