Normal view MARC view ISBD view

Marketing planning and strategy /

By: Jain, Subhash C, 1942-
Title By: Haley, George T
Material type: BookPublisher: Mason, Ohio : Cengage Learning, c2009.Edition: 8th ed.Description: xvii, 643 p. : ill., maps ; 29 cm.ISBN: 9781426639074Program: MARK935 MARK922 TBS904 MARK344,TBS982, MARK904Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 0
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.802 JA MA (Browse shelf) Available T0039934

MARK935 Spring2022

REGULAR University of Wollongong in Dubai
Main Collection
658.802 JA MA (Browse shelf) Available T0036548
Total holds: 0

Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes.

Pt. I. Introduction. 1. Marketing and the concept of planning and strategy -- 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal -- 4. Understanding competition -- 5. Focusing on the customer -- 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses -- 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection -- 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure -- 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies -- 14. Product strategies -- 15. Pricing strategies -- 16. Distribution strategies -- 17. Promotion strategies -- 18. Global market strategies.

MARK935 MARK922 TBS904 MARK344,TBS982, MARK904

Powered by Koha