Marketing planning and strategy /
By: Jain, Subhash C
Title By: Haley, George T
Material type:
BookPublisher: Mason, Ohio : Cengage Learning, c2009.Edition: 8th ed.Description: xvii, 643 p. : ill., maps ; 29 cm.ISBN: 9781426639074Program: MARK935 MARK922 TBS904 MARK344,TBS982, MARK904Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 0
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 JA MA (Browse shelf) | Available | T0039934 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 JA MA (Browse shelf) | Available | T0036548 |
Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes.
Pt. I. Introduction. 1. Marketing and the concept of planning and strategy -- 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal -- 4. Understanding competition -- 5. Focusing on the customer -- 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses -- 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection -- 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure -- 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies -- 14. Product strategies -- 15. Pricing strategies -- 16. Distribution strategies -- 17. Promotion strategies -- 18. Global market strategies.
MARK935 MARK922 TBS904 MARK344,TBS982, MARK904