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Marketing planning and strategy / Subhash C. Jain, George T. Haley.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Cengage Learning, c2009.Edition: 8th edDescription: xvii, 643 p. : ill., maps ; 29 cmISBN:
  • 9781426639074
Subject(s): DDC classification:
  • 0
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 JA MA (Browse shelf(Opens below)) Available T0039934
REGULAR University of Wollongong in Dubai Main Collection 658.802 JA MA (Browse shelf(Opens below)) Available T0036548

Previous ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes.

MARK935 MARK922 TBS904 MARK344,TBS982, MARK904

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