Anderson, James C., 1953-

Business market management : understanding, creating and delivering value / James C. Anderson, James A. Narus, Das Narayandas. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxv, 470 p. : ill ; 24 cm.

Previous ed.: published as by James C. Anderson and James A. Narus. 2004. Includes bibliographical references and index.


Industrial marketing.

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