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Business market management : understanding, creating and delivering value /

By: Anderson, James C, 1953-
Title By: Narus, James A | Narayandas, Das
Material type: BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 3rd ed.Description: xxv, 470 p. : ill ; 24 cm.ISBN: 9780132089968Subject(s): Industrial marketing
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 AN BU (Browse shelf) Available T0040464
Total holds: 0

Previous ed.: published as by James C. Anderson and James A. Narus. 2004. Includes bibliographical references and index.

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