Business market management : understanding, creating and delivering value /
By: Anderson, James C
Title By: Narus, James A | Narayandas, DasMaterial type: BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 3rd ed.Description: xxv, 470 p. : ill ; 24 cm.ISBN: 9780132089968Subject(s): Industrial marketing
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8 AN BU (Browse shelf)||Available||T0040464|
Total holds: 0
Previous ed.: published as by James C. Anderson and James A. Narus. 2004. Includes bibliographical references and index.