| 000 -LEADER |
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| fixed length control field |
00813cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101120s2009 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780132089968 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095236.0 |
| CONTROL NUMBER |
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| control field |
33119 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Anderson, James C., |
| Dates associated with a name |
1953- |
| TITLE STATEMENT |
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| Title |
Business market management : |
| Remainder of title |
understanding, creating and delivering value / |
| Statement of responsibility, etc |
James C. Anderson, James A. Narus, Das Narayandas. |
| EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson Prentice Hall, |
| Date of publication, distribution, etc |
c2009. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxv, 470 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Previous ed.: published as by James C. Anderson and James A. Narus. 2004. Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Industrial marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Narus, James A. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Narayandas, Das. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |