Laforet, Sylvie.
Managing brands : a contemporary perspective / Sylvie Laforet. - London : THe McGraw Hill, 2010. - xxiv, 412 p. : ill ; 26 cm.
9780077117481
Brand name products--Management.
Product management.
Managing brands : a contemporary perspective / Sylvie Laforet. - London : THe McGraw Hill, 2010. - xxiv, 412 p. : ill ; 26 cm.
9780077117481
Brand name products--Management.
Product management.