| 000 -LEADER |
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| fixed length control field |
00536nam a2200193u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101229s2010 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780077117481 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095247.0 |
| CONTROL NUMBER |
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| control field |
33296 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Laforet, Sylvie. |
| TITLE STATEMENT |
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| Title |
Managing brands : |
| Remainder of title |
a contemporary perspective / |
| Statement of responsibility, etc |
Sylvie Laforet. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
THe McGraw Hill, |
| Date of publication, distribution, etc |
2010. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxiv, 412 p. : |
| Other physical details |
ill ; |
| Dimensions |
26 cm. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Product management. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |