Managing brands : a contemporary perspective /
By: Laforet, Sylvie
Material type: BookPublisher: London : THe McGraw Hill, 2010.Description: xxiv, 412 p. : ill ; 26 cm.ISBN: 9780077117481Subject(s): Brand name products -- Management | Product managementItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 LA MA (Browse shelf) | Available | T0040907 |
Total holds: 0