Pricken, Mario.
Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. - London : Thames & Hudson, c2010. - 311 p. : ill. (chiefly col ; 27 cm.
Includes bibliographical references and index.
Foreword01 Creative culture02 Creative team leading03 Creative teams04 Creative briefing05 Creative process06 Creative spacesAppendix.
Key creative strategies behind the world's greatest campaigns for anyone working in advertising, marketing, design, and communication.
9780500515402
Advertising.
Advertising campaigns.
Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. - London : Thames & Hudson, c2010. - 311 p. : ill. (chiefly col ; 27 cm.
Includes bibliographical references and index.
Foreword01 Creative culture02 Creative team leading03 Creative teams04 Creative briefing05 Creative process06 Creative spacesAppendix.
Key creative strategies behind the world's greatest campaigns for anyone working in advertising, marketing, design, and communication.
9780500515402
Advertising.
Advertising campaigns.