| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780500515402 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
. |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Pricken, Mario. |
| TITLE STATEMENT |
|---|
| Title |
Creative strategies : |
| Subtitle |
idea management for marketing, advertising, media and design / |
| Statement of responsibility, etc |
Mario Pricken. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London : |
| Publisher |
Thames & Hudson, |
| Date |
c2010. |
| PHYSICAL DESCRIPTION |
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| Extent |
311 p. : |
| Other Details |
ill. (chiefly col ; |
| Size |
27 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| CONTENTS |
|---|
| Contents |
Foreword01 Creative culture02 Creative team leading03 Creative teams04 Creative briefing05 Creative process06 Creative spacesAppendix. |
| SUMMARY |
|---|
| Summary |
Key creative strategies behind the world's greatest campaigns for anyone working in advertising, marketing, design, and communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Advertising campaigns. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/35c0npuccirb3kvsixdwnndmhohvc7wp |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
19609 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
669 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
27633 |