Creative strategies : idea management for marketing, advertising, media and design /
By: Pricken, Mario
Material type:
BookPublisher: London : Thames & Hudson, c2010.Description: 311 p. : ill. (chiefly col ; 27 cm.ISBN: 9780500515402Subject(s): Advertising | Advertising campaignsDDC classification: . Online resources: Location Map
Summary:
Key creative strategies behind the world's greatest campaigns for anyone working in advertising, marketing, design, and communication.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.1 PR CR (Browse shelf) | Available | T0041333 |
Total holds: 0
Includes bibliographical references and index.
Foreword01 Creative culture02 Creative team leading03 Creative teams04 Creative briefing05 Creative process06 Creative spacesAppendix.
Key creative strategies behind the world's greatest campaigns for anyone working in advertising, marketing, design, and communication.