Schneider, Joan.
New product launch : 10 proven strategies / Joan Schneider with Jeanne Yocum. - Deerfield, Ill. : Stagnito Communications, 2004. - xviii, 256 p. : ill ; 24 cm.
"Avoid common launch mistakes drive sales with these winning tactics."--Cover.
Includes bibliographical references (p. [238]-244) and index.
0975297902
2005299348
New products--Marketing.
Marketing.
HF5415 / .S3525 2004
658.8
New product launch : 10 proven strategies / Joan Schneider with Jeanne Yocum. - Deerfield, Ill. : Stagnito Communications, 2004. - xviii, 256 p. : ill ; 24 cm.
"Avoid common launch mistakes drive sales with these winning tactics."--Cover.
Includes bibliographical references (p. [238]-244) and index.
0975297902
2005299348
New products--Marketing.
Marketing.
HF5415 / .S3525 2004
658.8