New product launch : 10 proven strategies /
By: Schneider, Joan
Title By: Yocum, Jeanne
Material type: BookPublisher: Deerfield, Ill. : Stagnito Communications, 2004.Description: xviii, 256 p. : ill ; 24 cm.ISBN: 0975297902Subject(s): New products -- Marketing | MarketingDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.575 SN NE (Browse shelf) | Available | T0025003 |
Total holds: 0
"Avoid common launch mistakes drive sales with these winning tactics."--Cover.
Includes bibliographical references (p. [238]-244) and index.