Dowling, Grahame R.
The art and science of marketing : marketing for marketing managers / Art & science of marketing Grahame R. Dowling. - Oxford : Oxford University Press, 2004. - xv, 441 p. : ill ; 24 cm.
Includes bibliographical references and index.
0199269610
2004301763
GB A4-Z9801
Marketing.
HF5415 / .D747 2004
658.8
The art and science of marketing : marketing for marketing managers / Art & science of marketing Grahame R. Dowling. - Oxford : Oxford University Press, 2004. - xv, 441 p. : ill ; 24 cm.
Includes bibliographical references and index.
0199269610
2004301763
GB A4-Z9801
Marketing.
HF5415 / .D747 2004
658.8