| 000 -LEADER |
|---|
| fixed length control field |
00827cam a2200277 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040802s2004 enka b 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004301763 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GB A4-Z9801 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0199269610 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm55908381 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
EQO |
| Transcribing agency |
EQO |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.D747 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093216.0 |
| CONTROL NUMBER |
|---|
| control field |
19137 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dowling, Grahame R. |
| Fuller form of name |
(Grahame Robert) |
| TITLE STATEMENT |
|---|
| Title |
The art and science of marketing : |
| Remainder of title |
marketing for marketing managers / |
| Statement of responsibility, etc |
Grahame R. Dowling. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Art & science of marketing |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 441 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |