Holt, Douglas B.
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. - Oxford : Oxford University Press, c2010. - xv, 387 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780199587407 (hbk.) 019958740X (hbk.)
2010935044
GBB066862 bnb
015565946 Uk
Branding (Marketing)
Marketing--Social aspects.
Branding (Marketing)--Case studies.
HF5415.1255 / .H65 2010
658.827
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. - Oxford : Oxford University Press, c2010. - xv, 387 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780199587407 (hbk.) 019958740X (hbk.)
2010935044
GBB066862 bnb
015565946 Uk
Branding (Marketing)
Marketing--Social aspects.
Branding (Marketing)--Case studies.
HF5415.1255 / .H65 2010
658.827