Cultural strategy : (Record no. 16539)

MARC details
000 -LEADER
fixed length control field 01070cam a2200337 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100817s2010 enka b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010935044
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB066862
Source bnb
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015565946
Source Uk
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199587407 (hbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 019958740X (hbk.)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn636906680
CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency YDXCP
-- BWK
-- LGG
-- CDX
-- DLC
AUTHENTICATION CODE
Authentication code lccopycat
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .H65 2010
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13606417
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095435.0
CONTROL NUMBER
control field 34683
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Holt, Douglas B.
TITLE STATEMENT
Title Cultural strategy :
Remainder of title using innovative ideologies to build breakthrough brands /
Statement of responsibility, etc. Douglas Holt and Douglas Cameron.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. c2010.
PHYSICAL DESCRIPTION
Extent xv, 387 p. :
Other physical details ill. ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Social aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Form subdivision Case studies.
ADDED ENTRY--PERSONAL NAME
Personal name Cameron, Douglas.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.827 HO CU T0041743 10.19 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 03/05/2011 AMAUK 10.19