The psychology of marketing : cross-cultural perspectives / by Gerhard Raab ... [et al.]. - Burlington, VT : Gower, 2010. - xviii, 393 p. : ill. ; 24 cm.
Includes index.
Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.
9780566089039 (hardback : alk. paper) 9780566089046 (ebook)
2010010152
Marketing--Psychological aspects.
Consumer behavior--Psychological aspects.
Consumer's preferences--Cross-cultural studies.
HF5415 / .P734 2010
658.8001/9
Includes index.
Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.
9780566089039 (hardback : alk. paper) 9780566089046 (ebook)
2010010152
Marketing--Psychological aspects.
Consumer behavior--Psychological aspects.
Consumer's preferences--Cross-cultural studies.
HF5415 / .P734 2010
658.8001/9