| 000 -LEADER |
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| fixed length control field |
01401cam a22003618a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100310s2010 vtu 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010010152 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780566089039 (hardback : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780566089046 (ebook) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.P734 2010 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8001/9 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol13442008 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(UOWD)13827 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(UOWD)16788 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095439.0 |
| CONTROL NUMBER |
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| control field |
34732 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| TITLE STATEMENT |
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| Title |
The psychology of marketing : |
| Remainder of title |
cross-cultural perspectives / |
| Statement of responsibility, etc |
by Gerhard Raab ... [et al.]. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Burlington, VT : |
| Name of publisher, distributor, etc |
Gower, |
| Date of publication, distribution, etc |
2010. |
| PROJECTED PUBLICATION DATE |
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| Projected publication date |
1009 |
| PHYSICAL DESCRIPTION |
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| Extent |
xviii, 393 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| General subdivision |
Psychological aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer's preferences |
| Form subdivision |
Cross-cultural studies. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Raab, Gerhard. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Goddard, Jason G. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ajami, Riad A. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Unger, Alexander |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |