The psychology of marketing : cross-cultural perspectives /
Title By: Raab, Gerhard | Goddard, Jason G | Ajami, Riad A | Unger, Alexander
Material type: BookPublisher: Burlington, VT : Gower, 2010.Description: xviii, 393 p. : ill. ; 24 cm.ISBN: 9780566089039 (hardback : alk. paper); 9780566089046 (ebook)Subject(s): Marketing -- Psychological aspects | Consumer behavior -- Psychological aspects | Consumer's preferences -- Cross-cultural studiesDDC classification: 658.8001/9Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.80019 RA PS (Browse shelf) | Available | T0041597 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.80019 RA PS (Browse shelf) | Available | T0041574 |
Total holds: 0
Includes index.
Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.