Kotler, Philip, 1931-
Marketing management / Philip Kotler and Kevin Lane Keller. - 14th ed. - Upper Saddle River, NJ. : Pearson Prentice Hall, c2014. - 714 p. ;118 various pages : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780273753360
Marketing--Management
0
Marketing management / Philip Kotler and Kevin Lane Keller. - 14th ed. - Upper Saddle River, NJ. : Pearson Prentice Hall, c2014. - 714 p. ;118 various pages : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780273753360
Marketing--Management
0