Marketing management / (Record no. 16853)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273753360
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	0
MAIN ENTRY--PERSONAL NAME
Authors	Kotler, Philip,
Dates	1931-
TITLE STATEMENT
Title	Marketing management /
Statement of responsibility, etc	Philip Kotler and Kevin Lane Keller.
EDITION STATEMENT
Edition	14th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Upper Saddle River, NJ. :
Publisher	Pearson Prentice Hall,
Date	c2014.
PHYSICAL DESCRIPTION
Extent	714 p. ;118 various pages :
Other Details	col. ill. ;
Size	28 cm.
GENERAL NOTE
General note	Includes bibliographical references and index.
STUDY PROGRAM
Program name	MARK922, TBS904 MARK904
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Marketing
General	Management
ADDED ENTRY
Name	Keller, Kevin Lane,
Dates	1956-
MAIN ENTRY--PERSONAL NAME
--	9179
SUBJECT ADDED ENTRY--TOPICAL TERM
--	2
ADDED ENTRY
--	9180

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last borrowed	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2015-10-13	Donation	20	19	658.8 KO MA	T0052113	2021-10-07	2020-06-04	0.00	2017-01-26	REGULAR

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