McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. - 7th ed. - Chichester, West Sussex, U.K. : Wiley, 2011. - xvi, 573 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780470669976
2010050393
GBB0A4279 bnb
015638937 Uk
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M255 2011
658.8/02
Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. - 7th ed. - Chichester, West Sussex, U.K. : Wiley, 2011. - xvi, 573 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780470669976
2010050393
GBB0A4279 bnb
015638937 Uk
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M255 2011
658.8/02