| 000 -LEADER |
|---|
| fixed length control field |
01040cam a22003374a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101202s2011 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010050393 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB0A4279 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015638937 |
| Source |
Uk |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470669976 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn690904721 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
UKM |
| -- |
VP@ |
| -- |
BWX |
| -- |
CDX |
| -- |
UKMGB |
| -- |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M255 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
22 |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS058000 |
| Source of number |
bisacsh |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol13488998 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095628.0 |
| CONTROL NUMBER |
|---|
| control field |
36381 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm. |
| TITLE STATEMENT |
|---|
| Title |
Marketing plans : |
| Remainder of title |
how to prepare them, how to use them / |
| Statement of responsibility, etc |
Malcolm McDonald, Hugh Wilson. |
| EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chichester, West Sussex, U.K. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 573 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Planning. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Hugh, |
| Dates associated with a name |
1962- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |