Marketing plans : (Record no. 17961)

MARC details
000 -LEADER
fixed length control field 01040cam a22003374a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101202s2011 enka b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010050393
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB0A4279
Source bnb
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015638937
Source Uk
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470669976
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn690904721
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- UKM
-- VP@
-- BWX
-- CDX
-- UKMGB
-- DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M255 2011
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition information 22
OTHER CLASSIFICATION NUMBER
Classification number BUS058000
Number source bisacsh
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13488998
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095628.0
CONTROL NUMBER
control field 36381
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
TITLE STATEMENT
Title Marketing plans :
Remainder of title how to prepare them, how to use them /
Statement of responsibility, etc. Malcolm McDonald, Hugh Wilson.
EDITION STATEMENT
Edition statement 7th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester, West Sussex, U.K. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2011.
PHYSICAL DESCRIPTION
Extent xvi, 573 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning.
ADDED ENTRY--PERSONAL NAME
Personal name Wilson, Hugh,
Dates associated with a name 1962-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
31/10/2025 1 1 658.802 MC MA T0043880 07/10/2025 40.62 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 19/11/2011 AMAUS 40.62