Marketing plans : how to prepare them, how to use them /
By: McDonald, Malcolm
Title By: Wilson, Hugh
Material type:
BookPublisher: Chichester, West Sussex, U.K. : Wiley, 2011.Edition: 7th ed.Description: xvi, 573 p. : ill. (some col.) ; 25 cm.ISBN: 9780470669976Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 MC MA (Browse shelf) | Available | T0043880 |
Total holds: 0
Includes bibliographical references and index.