UOWD Library

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Roberts, Kevin, 1949-

Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley. - 2nd ed., Expanded ed. - New York, NY : PowerHouse Books, 2005. - 245 p. : ill. (some col.) ; 25 cm.





ISBN: 157687270X 9781576872703

LCCN: 2005014352

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Forecasting.
Advertising--Brand name products.
Trademarks.

Dewey Class. No.: 658.8/27